• Xeni Anastasiou

    Director of Brain Cube Digital

Xeni Anastasiou is an powerful advocate of content strategy.  She is the Director of Brain Cube Digital, ‘The Social Firm’ in Cyprus.  Xeni’s work focuses on the processes, people and policies that make up the foundation for extraordinary, sustainable content.  Her clients include beloved brands in the Airline, Airports, Government, Travel, Health, Logistics, Entertainment, Retail, Legal, Insurance and Theatre industries.

She’s a writer first and a marketer second in an industry that usually emphasizes those roles in the reverse order. Xeni’s experience with content creation and strategy is extremely valuable for a firm looking to extend its digital strategy to the next level.


7th of October 14.30-16.00

Explore the Psychology behind the Creation of your Video Marketing Concept and how our online behaviour determines our video marketing success.

Join me for an interesting workshop on how we develop a successful digital video marketing campaign for our business through the three core psychological principles which determine our online behaviour.

I’m an Analytical Psychologist by academic background and Communications Professional by business profession.  Virility in video marketing comes from a successful blend of these two areas in creativity, coupled with discipline in targeted audience implementation

I’ll be sharing hands-on knowledge so that you can obtain a better understanding on how psychology is fundamental to the development of concept, introducing video marketing elements which we have created for KPMG Cyprus and Hermes Airports, among other clients.  We will then work through the video elements together, exploring which elements – from concept build – to strategy – to audience targeting – to implementation – to reporting – are essential for video marketing success.

Please come ready either with a current video marketing project you’re working on, or a past project where you would’ve like to have seen higher conversion.  If you can have the project, or the part of the project you would like to discuss, on a USB stick that would be great.  I will answer at least one question from each participant and see how I can assist you in building your campaign, or increasing its virility.

Whether you’re a new business starting up or a business looking to generate further growth, this is the workshop for you.