As Executive Director, Victor Efthimiades leads Axiom’s strategy formulation and international market development, with a 25-year tenure in strategic marketing, business process modeling and software engineering.
His professional experience spans the design of complex software algorithms and data models, to the development of loyalty management business models for industry verticals, including retail, banking, travel and entertainment. Complimentary to his leadership role, Victor has architected and managed to implementation a number of large loyalty coalition programs across Europe.
Victor holds a Masters degree in Software Engineering from the National Metsovio Technical University of Athens, Greece and a Masters in Business Administration from the University of Sheffield, UK. He lectured at the Cyprus International Institute of Marketing and also served as a mentor for the IDEA CY platform (business incubator).
Proximity marketing is all about marketing to the right customers at the right place, at the right time, with relevant and personalized campaign communications. In this session, Victor will outline the dimensions of Proximity Marketing, which extend beyond mere location marketing, to timing and relevance.
Proximity marketing is all about marketing to the right customers at the right place, at the right time, with relevant and personalized campaign communications.