• Lazar Zadniprenko


Lazar spent the last 4 years working in a construction and development company in Russia where he worked as Assistant Marketing Director and Head of External Relations; throughout this time, he engaged in marketing and PR campaigns, IT development, Exhibition participation, Investor and Partner relations and General marketing activities.

Plenary sessions 09.00 – 13.00

Startup Marketing and Growth

  • 7 P’s of Marketing
  • Business Modelling
  • Business Planning
  • Project Execution


Startup Marketing Fundamentals and SEO

  • Introduction to establishing a startup
  • 7 P’s – as an organizational instrument
  • Modelling – establishing revenue channels
  • Planning – establishing the firm’s essence
  • Law of the Universe – Ideology to Consider
  • SEO and Marketing Fundamentals
  • Resource Allocation and Cost per Aquisition
  • What’s your Purpose? Why in the first place?