• Evagoras Kasinides

    Managing Director of Anagyfo Consulting

His business consulting and training expertise are in the areas of business development, operations, business process re-engineering and strategy. He has completed successfully more than 100 projects in these areas in prestigious companies all over Cyprus. Evagoras has studied Industrial Engineering (Cum Laude) from New Jersey Institute of Technology and has an MBA from the University of Liverpool. He is an HRDA approved lecturer.

PLENARY SESSIONS

09:00 – 13:00

The most important part of a marketers job is to guide the audience to make an action that is required by the company or product – buy, share, click, like, etc. Moreover, this is also the most difficult part! To make the audience behave the way we want them! What if you could find a method to influence your audience’s emotions and get them to take the action you desire? In this 10 minute presentation we will discuss psychological parameters that can help marketers to “browse” inside their customers and discover why they buy, share, click, like!

Digital Marketing Psychology: make your audience behave, the way you want

  • Guide the audience to make an action– buy, share, click, like, etc.
  • Make the audience behave the way we want them
  • Influence your audience’s emotions and get them to take the action you desire
  • Psychological parameters that can help marketers to “browse” inside their customers

WORKSHOP

6th of October 16.30 – 18.00

Advertising is 99% psychology and 1% all other! Most advertisers although they know what tools to use they have little understanding on the reasons behind them. In this workshop we are presenting a few useful tips on how to understand what social media users want. In this workshop we will discuss the following topics:

The Art of Persuasion in Digital marketing: Tips on how to get the maximum of your digital campaign

  • Reasons people share posts on social media
    People are unpredictable and is very difficult for somebody to foresee exactly their behaviour. In every marketing campaign we want our posts to be shared and liked so everyone could have a look at our product or service. But how can we achieve that? In this section we will try to find answers on questions such as: What kind of people share content, what kind of content share most and we will try to set the principles of the perfect post!
  • How to make Facebook ads memorable
    In the continuous evolving and demanding Social Media world getting people’s attention is a major challenge every marketer has, especially on Facebook where competition for likes and shares is aggressive. In this section we will try to understand the proper use of words, images, people, and emotions in order to convince consumers that our product is the most appropriate for them.
  • Psychology of Persuasion in Digital Marketing
    Do you want to influence your audience’s emotions? Do you want them to take the action you desire? This part of the workshop will help you get inside their minds and discover how they feel on your post. A deeper insight into the Psychology of Persuasion will help you become a more effective digital marketer, leading to meatier share counts, increased engagement and heaps of positive interactions.