His business consulting and training expertise are in the areas of business development, operations, business process re-engineering and strategy. He has completed successfully more than 100 projects in these areas in prestigious companies all over Cyprus. Evagoras has studied Industrial Engineering (Cum Laude) from New Jersey Institute of Technology and has an MBA from the University of Liverpool. He is an HRDA approved lecturer.
The most important part of a marketers job is to guide the audience to make an action that is required by the company or product – buy, share, click, like, etc. Moreover, this is also the most difficult part! To make the audience behave the way we want them! What if you could find a method to influence your audience’s emotions and get them to take the action you desire? In this 10 minute presentation we will discuss psychological parameters that can help marketers to “browse” inside their customers and discover why they buy, share, click, like!
Advertising is 99% psychology and 1% all other! Most advertisers although they know what tools to use they have little understanding on the reasons behind them. In this workshop we are presenting a few useful tips on how to understand what social media users want. In this workshop we will discuss the following topics: