• Chrystalla Zachariou

    Marketing Strategist

Having studied marketing and advertising in NY and with 20+ years’ experience in the field –  including agency life (Account Director), B2C and B2B (Marketing Manager) and her own integrated marketing consultancy business – Chrystalla lives and breathes marketing!

Combining her strategic self with her creative nature she is fully dedicated in developing and implementing successful marketing strategy and producing high-quality content. She is always exploring new technologies and up to date with the latest trends.

Chrystalla is always available to discuss exciting ways to reach your audience.

PLENARY SESSIONS

09:00 – 13:00

How to integrate social media into your overall marketing strategy.

  • The importance of having a solid Marketing Strategy
  • Integrating all Marketing tactics into your Strategy including Social Media
  • Adopting to a different audience, a different way to engage, and different measures of success.
  • Leveraging visual sharing platforms

WORKSHOP

7th of October 10.00-11.30

Instagram and Pinterest - Two visual sharing network with different applications!

The human brain which processes images 60,000 times faster than text. Waiting for you to take advantage…
  • Intro to Instagram – Statistics
    A brief description of Instagram and the Statistics behind it – users, age, habits, brands … Numbers are important after all!
  • Instagram – How it works and how can companies benefit in terms of marketing
    Learn how Instagram works, who are its fans and how they use it. Most importantly how can businesses benefit from it marketing wise.
  • Intro to Pinterest – Statistics
    A brief description of Pinterest and the Statistics behind it – users, age, habits, brands … Can’t do without numbers!
  • Pinterest – How it works and how can companies benefit in terms of marketing
    Learn how Pinterest works, who are its fans and how they use it. Can you use it to your advantage?How are they different from each other.
  • Comparison on Instagram vs Pinterest
    Learn to distinguish between the two. It’s all about targeting!
  • Case studies
    View campaign examples from around the world and how they were applied on these two visual sharing networks