• Alexis Petrides

    Digital Marketing expert

Alexis is a Digital Marketing expert with years of experience in helping businesses ascend their image and communications to the online realm. He holds a BSc in Business Studies from Lancaster University and an MA in International Business Management with Entrepreneurship from Kingston University London.

PLENARY SESSIONS

09:00 – 13:00

Rank high or stay home. SEO and the will to win

  • Why on earth spend any time to optimize your page?
  • Is SEO optimization beyond the reach of Small and Mid-Size Businesses?
  • SEO Success Story.

WORKSHOP

6th of October 16.00 – 17.30

Search Engine Optimization (SEO) Marketing.

During this session you will receive the most critical information that surround Search Engine Optimisation. Thought neglected by many organisations, SEO marketing can offer a competitive edge in reaching qualified clients first and making the best possible first impression. This session will give the main factors that affect a company’s ranking in search results and show you tools you can use to strengthen your online position. Below are a few of the areas that we will cover:

  • What is SEO and why bother
  • Technical Factors in SEO
  • Why is speed important?
  • Getting Indexed by Search Engines quickly.
  • Keywords? What are Keywords? Why should I care?
  • Backlinking to the top of the list.